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bvh 2.014: Zeitgeist / Practice / Future
02.-03.04.2014 in Hamburg parsionate GmbH takes part at the bvh conference on Shop-Marketing and E-Commerce. The conference covers a large range of topics, e.g. analytics, targeting, customer journey,...
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Omnichannel-Trends 2015
RS Media Group consists of around 130 highly motivated PIM, e-commerce and print experts – one of Europe‘s leading omnichannel teams. We have asked our employees to share their predictions for 2015....
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bevh 2.015: Product Data, Content Marketing and SEO
Yesterday, the bevh 2.015 in Hamburg ended after two extremely interesting days. All kinds of visitors from the mail order business were, as in the years before, very positive about high-class speakers...
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Unlimited shopping – omnichannel makes it possible!
Shopping without stress and with comfort – that is what every one of us is looking for. But in our days it is not done with the visit of the shopping street. Before entering the shops, people do...
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Come to stay – Mobile commerce 2015
Although the term “mobile commerce” has been around for more than a decade, it has only become an increasingly important factor since the introduction of smartphones to the marketplace. Mobile’s share...
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The difference between being green and being green
Since our customers and subsidiaries are spread across Europe, doing project work at parsionate includes frequent traveling and hotel stays. Have you ever recognized those small patches or signs in...
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Ideal Product Data For Sales – A Vision Becomes Reality
Martin Reinke, Manager of E/D/E, in conversation with PROKOM With its new electronic data centre (eDC) E/D/E offers its members what they need the most for sales: ideal product data. The eDC will...
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How EDE conditions its members for omnichannel with PIM and eDC
Creating a real overvalue for their members – with the electronic Data-Center (eDC), EDE, made this vision become reality. The E/D/E (Einkaufsbüro Deutscher Eisenhändler GmbH) is Europe’s largest...
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Translation Management in PIM
Modern businesses expect their product data to be consistently and reliably maintained in PIM. Product data (i.e. product descriptions, marketing texts and media assets) is usually maintained in the...
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Why good data is the key to success in e-business
In this fast-paced, digitized age, your customer wants, more than ever, to be put first. Whether B2C or B2B, your customer expects a seamless experience across all channels. The key to it is...
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Predictions 2017 – Processes, organization and data: We do not need to look...
Just before Christmas is traditionally the time when industry colleagues and market criers throw around predictions. Of course we, the experts, have to be part of it, too. A quick survey among our...
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